While ingredients labels are important we at Hero's Pets recognize that they can be deceptive. Because of this we take much more than the label into account when choosing our selection of foods. We consider the ingredients themselves, the order of the ingredients on the label, the source of those ingredients, the location of manufacture, the history of quality control of the company producing the food, the morals of the company that makes the food and much more. If the company has had too many questionable issues throughout their history we choose not to sell it because we recognize that your pets health is more important than what a company can make you believe with their packaging. We hope you understand that while we do have a limited selection of foods we choose those foods with care and with your pet in mind first and foremost.