Hero‘s P.e.t.s. (Planetary and Ecologically Trusted Supplies) was created in April of 2007 in Littleton, CO with the goal of assisting the public in becoming more conscious and aware of the impact their decisions as a consumer make on not only their own lives, but the lives of others in their community, state, country and even in the world. From the impact on their own economy to the impact on the toxic load on planet earth and how each company that they purchase from does or does not contribute to that. Hero‘s Pets only carries natural products from morally conscious companies, most of which give back in some way. Hero‘s P.e.t.s is an independently owned company, owned by Chelsea and Kathy Kent, and strives to support other independently owned companies, too. We currently carry over 40 product lines from small, local, Colorado based companies. We have over 70 small, privately owned, non-colorado based companies as well.